You decide what shoppers see first

For one term, for searches containing it or for all searches: pin products first, hide the ones you do not want, or boost a whole category, only for the days you set.

Results pages with their own address, for ads or newsletters: search term, price range, sale items only, sorting, pinned products and a banner. From rising searches, the page fills itself in with one click.

Tell search that two words mean the same thing, and send anyone who types "returns" to your returns page.

As soon as they click the box, they see popular and pinned searches, popular products with an "In high demand" badge, a banner and featured products.

Struck-through old price or final price only, a badge with percentage or your own text and colour such as "OUTLET PRICE". Sold-out products can go to the end of the list.

Shoppers add to cart or wishlist without opening the product page, and you see which products go to the cart from search.

"You may also like" on every product page, and available alternatives when a product is sold out, so the shopper does not leave.

Four questions (for whom, occasion, what they like, budget) and the shopper sees gifts within budget, in a gifts/jewellery or a sportswear/clothing version.

Each visitor sees first the categories they care about, based on what they viewed, clicked and bought, and their recent searches even from another device when logged in. No email, name or IP, only encrypted identifiers.